Introduction to SEO ( Search Engine Optimization )

What is SEO?

Search Engine Optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine.

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The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available.


The main use of SEO is

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

SEO considers how search engines work and what people search for.

Search optimization is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate and how search engines crawl a website.

If you know the good seo tips and seo techniques, it is very easy to optimize your website with SEO.

SEO Tips - Three simple good SEO tips for your site

The following are three simple good SEO tips for your site.

• Update your site with regular, good and quality content updates.

You can update your site with good content. Don’t use the copied content. Search Engines like quality and fresh content. Use some important keywords in your content. Content is the King of any website, do not stuff too many keywords in your content because if you use too many keywords then search engines consider it as spam.

• Choose targeted right Keywords and keyword phrases

Keywords are the essential elements for any SEO friendly site. When you are optimizing your site make sure to choose good, better and right keywords. When you are choosing a keyword, that keyword must have maximum searches and minimum competition. Here you can use Keyword Effectiveness Index (KEI).

KEI = [(Searches)2] /Competition.

There are many Keyword selector tools are available on online.

http://freekeywords.wordtracker.com/

https://adwords.google.com/select/KeywordToolExternal

The above are 2 best keyword selector tools.

• Use the same keywords in PPC and some other SEO campaigns

Use the same keywords (what you have used in your content) in your PPC and some other SEO campaigns. If the ads are also similar to your content, then there is no disconnect with your potential customers and there is a chance for clicking on the ads.

The above are 3 simple good SEO tips for any website or a blog. There are so many other seo tips also available. The above three are the basic SEO tips for any Optimizer.